Veteran Nollywood actor, Pete Edochie has sealed an endorsement deal worth millions of naira with Rowe Oil for the nationwide promotion of the company’s products.
The deal was signed in Enugu at the launching of the company’s engine oil with its top executives attendance.
Speaking at the unveiling of the product, the Managing Director, 9th Integrated Energy Solutions Limited, Engr. Benjamin Okechukwu said the event was to officially unveil Pete Edochie as the brand ambassador of Rowe Oil Nigeria.
Represented by his Managing Director during the unveiling, the Chairman of 9th Integrated Energy Solution and CEO Rowe Oil Nig, Chukwudi Nnaji well known as Onwa Igwurubeze said the endorsement deal will run for two years and is renewable.
“We believe the deal is for a lifetime considering Pete’s age and we believe in the entire Africa not only Nigeria even beyond the shores of Africa, that he is the most reputable movie star at present and because of the impeccability of his character and integrity. It is a multimillion naira deal because we know his value and the value of the oil, and we are glad we did the deal,” he said.
He continued:”9th Integrated Energy Solution is the company that brought Rowe Oil into Africa starting from Nigeria. We owned the franchise for the whole of Africa and Rowe Oil is a German Premium Oil. Our product comes with a seal and we have specific distributors who supply the product to the general public. It is not a product you can just find at any outlet.
Commenting on the endorsement deal, Pete Edochie expressed satisfaction that he emerged the brand ambassador of Rowe Oil.
“I have never been associated with any scandal which is why people look for me when they have beautiful products and that is why I am here and glad to be made the brand ambassador of Rowe Oil. There are so many reasons why this product is very unique. Ordinarily, anybody who has used a vehicle for a long time would agree with me that the noise of your car is always the template to check the life of your engine and the life of your engine can only be sustained by the choice of oil with which you lubricate the said engine. We said that Nigerians have come of age and it is about time we got introduced to things that are modern and scientific,”Edochie said.
Edochie added: “A lot of people who have cars use all the motor oils they find available to them; it is not the same thing with this one. You don’t take it off the counter and use it as you like, No. We want to guarantee that if you’re using this oil first, it will prolong the life of your vehicle and simultaneously clean your engine. Make no mistake about it, Rowe oil is expensive but we know that quality comes at a cost. After the expiration of two years and they still want me as a brand ambassador I will sign another deal and make them pay better.”
Speaking on the company’s product, Okechukwu said: “I would say that presently we have five categories of oil for every car. There is what we call the oil finder in our system whereby when you come to our service center or any of our branches, all you need to tell us is the name of the car, engine, and year and we will provide you with the specific oil for the car. Now, it is absolutely important that you use the right oil for your engine so that you can enjoy maximum benefit that comes with using the right oil which includes improving your engine efficiency, cooling your engine, cleaning it as well as sieving fuel because when your engine runs smoothly the load on the car is eliminated which in turn reduces your fuel consumption.”