Gulder Ultimate Search (GUS), the survival reality show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air.
Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS started in 2004 and enjoyed 11 seasons on the air. The show went on to become the most-watched reality TV series in Nigeria before it ended in 2016.
Nigerian Breweries (NB) Plc. has officially announced that the show would make its comeback with “The Age of Craftsmanship” as the theme for the 2021 edition.
Sade Morgan, the Corporate Affairs Director, Nigerian Breweries Plc, said, “We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.
“The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”
According to Morgan, registration will kick off on September 1 and close on September 8, 2021. The first screening session starts September 13 in Abuja and Enugu, while the second screening session kicks off on September 16 in Lagos.
The TV premiere of ‘Gulder Ultimate Search: The Age of Craftsmanship’ is set for October 16, 2021, and will run till December 19, when the grand finale will hold.
From the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves and the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.
The prize rose from N3 million from the first edition to N10 million and a brand new SUV in the last edition. Since it went off the air, fans have been calling for its return. And now the show is back.
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.
Remi, who was 22 years old when he won in 2010, starred in the Africa Magic series Tinsel, Forbidden, and several other critically acclaimed Nollywood movies like Sin City and Gold Statue. Dominic Mudabai, the winner of the fourth edition, has also appeared in numerous TV Commercials for several multinationals.